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Shampoo LM17
Shampoo LM17
Shampoo LM17
Shampoo LM17

Shampoo LM17

$29.00
17 amino acids strengthen hair at the root
Aloe vera hydrates and calms the scalp
Rosemary extract supports circulation and density
Description

A high-performance shampoo engineered with 17 amino acids to strengthen hair at the root and reinforce natural density. Aloe vera hydrates the scalp, jojoba balances oils, and rosemary supports circulation for long-term scalp health. The clean-rinse formula clears buildup without stripping, leaving hair resilient, manageable, and primed for daily performance. 243ml / 8.2 ounces
Ingredients

Water, Cocamidopropyl Betaine, Propanediol, Sodium Lauroyl Methyl Isethionate, Sodium Methyl Oleoyl Taurate, Alanine, Alcohol, Aloe Barbadensis Leaf Juice, Arginine, Aspartic Acid, Betaine, Capyrlyyl Glycol, Citric Acid, Coco-Glucoside, Cysteine, Fragrance, Glutamic Acid, Glycerin, Glycine, Histidine, Iseoleucine, Lauryl Glucoside, Leucine, Lycium Barbarum Fruit Extract, Lysine, Methionine, Panthenol, Phenoxyethanol, Phenylalanine, Proline, Saccharide Isomerate, Serine, Sodium Citrate, Sodium Hydroxide, Sodium PCA, Sodium Phytate, Sorbic Acid, Threonine, Tyrosine, Valine, Yellow 6
How to Use

Apply to wet hair. Lather into scalp and roots. Rinse thoroughly. Use daily or as needed.

Performance Starts Here.

Seventeen amino acids, one core formula — the foundation of stronger, fuller hair built to hold beyond the shower.

Discover the 17
Performance

A performance shampoo built with 17 amino acids to reinforce hair strength and density at the root. Aloe vera hydrates the scalp, jojoba balances natural oils, and rosemary supports circulation for long-term vitality. The clean-rinse formula clears sweat, oil, and buildup without stripping, leaving hair resilient, stable, and primed for control.
17 Amino Acids

Seventeen amino acids work as structural fuel, reinforcing keratin bonds and reducing breakage. Aloe hydrates deeply, jojoba regulates oil balance, and rosemary stimulates circulation for scalp stability. Together, they build a foundation for density, resilience, and long-term performance.
Results

Hair feels stronger at the root and cleaner through the strand. Density holds after the wash, scalp stays balanced, and styling becomes easier and more controlled.

Seventeen Amino Acids. One Flow.

Strength Made Visible.

DIscover

from the people

Jonathan

First time a product feels like it was made for guys like me — straightforward, no noise, and it actually does what it says.

Michael

My girlfriend noticed before I did — she said my hair feels thicker and keeps running her hands through it. Safe to say I’m sticking with this.

Alex

Didn’t realize how flat my hair looked before this. It feels thicker without any extra effort, and I’m not going back to my old stuff.

David

The combo makes sense. Shampoo starts it, conditioner finishes it. Feels like my hair’s stronger after a couple weeks of using both.

Chris

Skin actually feels different after the towel — clean but not dried out. Fresh without being over-scented.

8 tips to better hair

the future of men's shower

Frequently asked questions

Will it work for all hair types?

Yes. Whether fine or thick, straight or wavy, LM17 resets the foundation so hair feels fuller and holds stronger.

Do I need the conditioner too?

The shampoo performs on its own, but pairing with LM17 Conditioner amplifies results — thicker feel, smoother flow, longer hold.

How long does one bottle last?

On average, 6–8 weeks with regular use. A small amount is all that’s needed.

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