Foundation first — strength follows.
What You'll Notice:
- Fuller hair with natural density — not fluff
- Stronger strands with fewer break points
- Texture that holds its shape with less effort
- Energized scalp that stays steady and balanced
- Clean finish — no strip, no residue
Product Details
A low-foam, amino-acid-powered shampoo built to strengthen hair at the root and energize the scalp—setting a foundation for fuller, stronger, more controlled hair.
No residue. No over-drying. No compromise.
Powered by a 17-amino acid complex, fast-absorbing botanicals, and a balanced, non-stripping cleanse.
Built for daily use. Backed by precision. Made to last.
Core Components
17 Amino Acids
Rebuilds from the root. Fuels stronger, thicker strands where it counts.
Aloe Vera
Hydration that moves fast and sinks deep—without softening the edge.
Panthenol (Pro-Vitamin B5)
Flexibility and tension where your hair needs it most.
Goji Berry
Shields the scalp from everyday stress. Keeps the base sharp and alive.
Saccharide Isomerate
Anchors hydration inside the strand — not on the surface.
Coco-Glucoside + Lauryl Glucoside
Lifts what weighs hair down. Leaves what builds it up.
How to Use
Massage into wet hair. Let sit 30 seconds. Rinse.
BUNDLE & SAVE
Complete Shower Set
Complete Shower Set
Core Duo
Core Duo
Foundation first — strength follows.
What You'll Notice:
- Fuller hair with natural density — not fluff
- Stronger strands with fewer break points
- Texture that holds its shape with less effort
- Energized scalp that stays steady and balanced
- Clean finish — no strip, no residue
Product Details
A low-foam, amino-acid-powered shampoo built to strengthen hair at the root and energize the scalp—setting a foundation for fuller, stronger, more controlled hair.
No residue. No over-drying. No compromise.
Powered by a 17-amino acid complex, fast-absorbing botanicals, and a balanced, non-stripping cleanse.
Built for daily use. Backed by precision. Made to last.
Core Components
17 Amino Acids
Rebuilds from the root. Fuels stronger, thicker strands where it counts.
Aloe Vera
Hydration that moves fast and sinks deep—without softening the edge.
Panthenol (Pro-Vitamin B5)
Flexibility and tension where your hair needs it most.
Goji Berry
Shields the scalp from everyday stress. Keeps the base sharp and alive.
Saccharide Isomerate
Anchors hydration inside the strand — not on the surface.
Coco-Glucoside + Lauryl Glucoside
Lifts what weighs hair down. Leaves what builds it up.
How to Use
Massage into wet hair. Let sit 30 seconds. Rinse.
BUNDLE & SAVE
Complete Shower Set
Complete Shower Set
Core Duo
Core Duo
Most Men Never Realize What Great Hair Actually Feels Like.
If The Root's Not Right, Nothing Holds.
Energize the scalp. Charge every strand. Build strength where it begins.
What You Can Expect
Shape That Finally Stays
"It’s the first shampoo that actually gives my hair shape. Not flat, not poofy—just right."
Justin L.
Feels Stronger. Looks Better.
"My hair feels stronger after a week. Like it’s got tension again, in a good way."
Kevin O.
Clean Without the Burn
"Cleans without that tight scalp feeling. I don’t even need to use as much product anymore."
Daniel A.
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